| Turkish Airlines to join Star Alliance
The Chief Executive Board of Star Alliance recently voted to accept the
membership application of Turkish Airlines. This now clears the way for
Turkish Airlines to begin the integration process which will subsequently
see the airline become the alliance’s 21st member carrier.
With its fleet of 101 aircraft and network covering destinations in the
USA, Europe, Asia and Africa, Turkish Airlines will allow the Star Alliance
network to offer customers more than 17,500 daily flights serving 927
airports in 162 countries. Turkish Airlines’ home base, Istanbul, will in
future become Star Alliance’s foremost hub at the crossroads of Europe and
Asia and act as gateway to various new destinations in Turkey and new
connections especially to Central Asia and the Middle East.
“With Turkish Airlines joining Star Alliance, we can offer our customers
a wider choice of flight options while at the same time expanding our
network reach to areas previously not served. Here specifically, Star
Alliance will be in a unique position to offer flight connections through,
what has historically been, the gateway to both Asia and Europe,” said Jaan
Albrecht, Star Alliance CEO.
For Turkish Airlines, Star Alliance membership will allow the carrier to
expand its customer offer in terms of network coverage, frequent flyer
benefits, lounges and alliance fare products. At the same time, Turkish
Airlines will participate in all Star Alliance initiatives aimed at reducing
costs, while at the same time improving customer service, such as
collocation at airports, joint lounges, electronic ticketing or joint media
purchasing, to name a few.
Dr. Candan Karlıtekin, Chairman of the Turkish Airlines, stated that
becoming a Star Alliance member is one of the most important steps in
Turkish Airlines’ 73 years long history. Candan Karlıtekin explained that
the goal of Turkish Airlines is to become more effective in the global
market with its vision, experience and service quality.
Candan Karlıtekin said, “Our goal is to become a global brand in the
world aviation sector......We are successfully earning a position to compete
with the world’s giants. For this reason, being a member of Star Alliance
network is a historical milestone for Turkish Airlines. We will add new
aircraft to our current fleet of 101.”
Dr. Temel Kotil, the CEO of Turkish Airlines, emphasised that they have
shown a much bigger growth than the level of the growth occurred in the
aviation sector recently. He stated that Turkish Airlines is the 27th
airline company in the world in terms of fleet and it is the airline company
showing the greatest growth in Europe during the first nine months of 2006.
Temel Kotil further explained that Turkish Airlines has increased its global
aviation market share from 0.59% to 1.1% in 2006. He said “Turkish Airlines
will bring additional value to both the company and the customers by its
membership in Star Alliance. Being a member of the alliance, we will provide
many opportunities and advantages to our passengers such as wider flight
network, special passenger programmes, worldwide utilisation of lounges and
participating in the alliance fare products”.
The integration teams at Star Alliance and Turkish Airlines will now
begin the integration process, which should be completed within the next 16
months. |